The Story Behind Rūma Rituals

Once upon a chore....

Home has always been my soft place to land. But after long work days, school pick-ups, and the general chaos of raising two young kids, I found myself craving more than just a tidy house. I wanted calm. Comfort. A space that felt restorative, not rushed.

Like so many families, we were juggling too much. Cleaning became another item to check off, laundry felt never-ending, and conversations turned into “Whose turn is it to do this?” instead of “How can we make this easier… together?”

On top of that, health sensitivities started to surface, not just for me, but for our kids, too. Eczema flare-ups and respiratory allergies became part of our everyday concerns. It made us look closely at the products we were using. What were we spraying into the air? What was touching their skin? It became clear: a cleaner home had to start with cleaner choices.

That’s when the idea for Rūma Rituals was born.

Relax and rejuvenate in a tranquil home sanctuary with organized, mind-clearing spaces.

We envisioned a way to transform everyday chores, such as washing clothes, wiping tabletops, and cleaning dishes, into rituals of care. Not perfect. Not aspirational. Just real, shared, and nourishing.

Rūma Rituals is a fragrance-led, sustainable home care brand. Every product is consciously crafted, designed to protect your home, your health, and the planet. And because life is busy enough, our subscription model ensures your eco-friendly cleaning products are delivered right to your door. No more last-minute runs to the store. No more running out.

Our mission is simple: to help create clean spaces and clear headspace.

Because home should be more than a place you manage. It should be a sanctuary that restores you.

Welcome to Rūma Rituals, by RUMA Hub.

From our Rūma to yours...